The business cards you hand out to people are often going to be the first impression you make for the people you are meeting, and in most situations where you would need to give out your calling card is when you have met someone who can benefit you in some way or the other. In this case you want to make sure that the person you are meeting and talking to is able to remember you and can get back to you on what you have to offer them. In most cases what you get is that you exchange cards and the person you are meeting will add them to a stack of cards they already have or they will place them somewhere and the card will either get damaged or get lost. To avoid this situation you can invest in custom made cards that use a more durable material, like the ones from Metal Business Kards.
As the name suggests the cards are made out of metallic materials and this can help improve your first impression right off the bat. When handed a metal card you are going to keep the card for a lot longer than you would with a random paper card. You might forget the paper card in your wallet or purse, and it just becomes another crumpled mess, but with a metal card you are not going to have trouble with it losing its shape or becoming damaged in some way. On top of that you can get custom features like cuts, specific colors, textures, and even finishes on the card. These are things you would also not be able to get done on a paper card. With these different designs, you can easily catch potential customers and partners.