Selecting the best, right, and reliable mailing service is important to generate more sales and build customer loyalty that can do magic for your business.
Why is direct mail so powerful?
Direct mail is the primary way businesses would market to existing customers. You may even be old enough to remember running out to the mailbox to get a stack of mail only to come back inside and realize that 90 percent of it is a pure advertisement.
Today most of that advertising has gone online, and if you’re like most people, you’re far more likely to find a cluttered inbox than you are a cluttered mailbox.
There is less competition, and It’s more expensive now. You might think that that is a negative, but it’s a very powerful form of value signaling in reality. The more time and money someone has spent to reach you with their message, the more importance you give to that message. In short, the more expensive you’re marketing, the more effective it tends to be.
Finally, it’s a lot easier to target your ideal customers than you might think; the US postal service doesn’t even have a tool that you can use to send mail to different customers in different areas.
Things to pay attention
So, there are two things you to pay attention to as it relates to the outside envelope here, and the first one is the stamp in the corner:
- Use a regular stamp,
- Do not use third-class mail or some like bulk shipping
The reason is that the mail guy doesn’t want delivery to hauling it around with him all day; they know what’s advertisement and what isn’t, what mail is going to be missed likely, and what nobody’s going to miss. He knows if he pitches these thousands or 10 000 letters into the trash can, nobody’s going to know, and nobody’s go looking for it.
So, you always want to use a regular stamp; they can’t tell whether this is an ad or somebody who legitimately is trying to reach you with important information.
Direct mail can be an extremely lucrative and beneficial marketing strategy for you and your company. So, what are you waiting for when direct mailing lists in Rolling Meadows, IL can arrive quickly and on the desired date, and of course, at a friendly delivery price.