Direct mail comes under a form of marketing procedure where promotional products are sent to the individual physically with the help of the American postal service or other forms of courier services as available in America. This is a door-to-door service as the postman sends the materials to the individual or the entity be it at the individual’s home or to any company or other form of business. In America, these types of postal mail are often referred to as Junk mail because they arrive without any prior invitation. Under this advertisement mail pieces consisting of flyers, postcards, discount coupons, etc are sent directly to their potential customers. Through this article, the readers and the viewers will get to know about the charges taken and the areas served by direct mail in Hickory, NC, and the benefits they provide to their customers.
Hickory is a city located in the state of North Carolina. This city is permanently located inside Catawba County with its boundaries stretching towards Burke and Caldwell Counties. This city is one of the principal cities under the Hickory-Lenoir-Morganton Metropolitan Area. This city was founded in 1850 and later was incorporated in 1870.
Benefits of Direct mail-
- Highly targeted– each direct mail sent for different campaigns which send letters or messages concerning the customers but also attracting some new supporters. This is done to make sure each person who got the messages or letters satisfies or fulfills the needs and requirements they use them for.
- Range of formats– this form of communication provides a wide range of formats like leaflets, postcards, brochures, pamphlets, coupons, tickets, etc. The owner of these direct mails customizes the mails based on the customer. And no limitation to the quantity or formatting requirements.
Charges are taken for sending direct mail in America-
An average cost of a direct mail campaign is $ 0.30 to $ 3.00 per mail piece. The range differs based on the mail quality, quantity, and distance from the service station. This charge is seen for small business entities that end the matter by just sending postcards. But some well-known marketing entities can send direct mail which costs as high as $ 10.
To conclude, the above-mentioned article, clearly states the benefits of direct mail.